THE DECENTRALIZED TV ECOSYSTEM. TV-TWO ICO rating – not rated.
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Ended ICO : 24/02/18 – 24/03/18
About TV-TWO ICO (token sale)
TV-TWO ICO a blockchain-based Open Platform that helps to decentralize the TV ecosystem in order to spread the oligopolistic surplus of TV networks among Consumers, Content Creators, and Advertisers.
An application for Smart TVs used as the new gateway to linear broadcast combined with a personalized video stream as an additional channel.
The technology to orchestrate the new television ecosystem, with direct interactions between users, advertisers and content producers.
A custom Ethereum-based token called TTV, the Token for Television, will fuel the ecosystem while ensuring security and fairness.
TV-TWO will bring the digital age to millions of living rooms around the world. We offer the community:
- An application for Connected TVs that blends broadcast television with a personalized and ad-supported video stream offering premium content on the Big Screen. While watching linear television through TV-TWO, the video stream can be accessed anytime by pressing Enter on the remote control. The application establishes a new standard for TV advertising. Consumers are empowered to share data with advertisers on their terms. Advertisers can utilize user data and usage insights to reach consumers with more personalized and relevant messages that result in higher user satisfaction and return on ad spend.
- The Token for Television (TTV), a token that administers the exchanged value between consumers, content providers and advertisers. Advertisers give tokens to users for watching sponsored videos and sharing anonymous user data. Content Providers get tokens and insights from users for offering premium video content. Consumers accumulate tokens that they can store in their wallet and offer on exchanges.
We aim to establish a direct relationship between consumers, content providers and advertisers (see Figure 1). The individual players are empowered to pursue direct interactions on the blockchain, decentralizing the ecosystem as well as disarming oligopolistic TV networks, broadcast providers and tech giants, as they are actively hindering open innovation. In section A.1, we validate our claim that TV networks are organized as oligopolies. Based on learnings from the programmatic advertising space that is plagued with fraud, limited viewability and brand safety issues, we will leapfrog TV ahead by building transparency right into the core of the model.