PRE ICO Dates : 26/03/18 – 15/04/18
ARGO is an entertaining space in augmented reality.
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ARGO is a scalable AR-based gaming, advertising and information space, focused on a totally digitalized GenerationZ and “digital immigrants” of other generations.
The Project business goal is to create a mutually beneficial channel of interaction between brands and Gen-Z representatives who possess specific, “digital” behavior patterns.
Gen-Zusers interact with AR space via the ARGO smartphone app. The ARGO ecosystem incorporates branded AR objects, original scenarios of quests and games (map of routes, POS and Prize Redemption Points), and AR communication functions.
The main ARGO customer value for Gen-Zusers – seamless integration of high-tech entertainment in the process of getting tangible remunerations such as branded prizes,special offers, coupons, discounts. Users will be remunerated for AR actions with digital rewards, which can then be exchanged for real good sand services.
The ARGO project for businesses serves an important objective of establishing along lasting emotional liaison between Gen-Z customers and a participating brand. Such approach takes into consideration the Gen-Z digital habits and their inherent aversion to traditional advertising means. ARGO supplies businesses with a hightech instrument specifically designed for the new generations of customers.
The social significance of the project relates to the combination of online activities and real world actions, which benefits to users’ physical and cognitive development.
ARGO is crossnational and crossculturalin nature, and suitable for operating in most countries. Functioningspecificsandrestrictionsdependonapplicablenationalregulationsofadvertising and Internet environment.
This ICO is in tended to scale the Minimum ViableProduct(MVP) that we have already created and successfully operated.