Blockchain Ad Network System. ACA Network ICO rating – not rated.
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PRE ICO Dates : 14/07/18 – 27/07/18
About ACA Network ICO (token sale)
About ACA Network
The ACA Network employs blockchain technology to create a next-generation online ad serving platform. Our goal is to make all online ad trafficking transparent and fair, maximizing the interests of both advertisers and advertising media.
Since the end of the 20th century, when online advertising began establishing itself as a means of advertising, various technological advances have improved the fidelity of ad trafficking technology. These advances in turn led to the growth of the online advertising market; in recent years, it has seen an annualized average growth rate of 20%, and continues growing further still. The global online advertising market in 2018 is valued to exceed over 281B USD, and it will likely continue growing.
However, the online advertising sector faces challenges both from the point of view of advertisers and media operators. Advertisers face the serious issue of ad fraud. Ad fraud is when mechanical means such as “bots” are used to make it appear as though ads have been served, causing advertisers to waste unnecessary expenses on non-existent ads. Losses owing to ad fraud are estimated to reach 19B USD in 2018. This represents a waste of 7% of all funds going into the online ad market. Furthermore, from the point of view of advertising media, the intermediary margins charged by ad agencies that are parties to online ad deals are exploitative and borderline fraudulent. This is because online ad agencies are allowed to freely adjust, at their own discretion, the unit price (CPC/CPI) of an ad served. It would be no exaggeration to say that media outlets today are entirely at the mercy of online ad agencies. These problems are caused by the fact that the online ad market is completely opaque. By employing blockchain technology, the ACA Network resolves these issues. We are building an online ad trading platform that is beneficial to both advertisers and advertising media. Today’s online ad space is poised for change, thanks to the emergence of blockchain technology. We employ blockchain technology to achieve fully transparent trading of online ads, disrupting the online ad space and ushering in change.
We would now like to briefly explain who we are. Since our founding in 2010, we have been operating as a mobile-targeted media application business. We are an established advertising carrier in the media application industry, exceeding 500,000,000 impressions per month. Utilizing the connections and knowledge of the market environment we have cultivated through our business operations up until this point, we intend to disrupt the online advertising industry, beginning here in Japan. The Japanese online advertising market is the 3rd largest in the world. Using this major market as a stepping stone, we intend to go on to change the entire online advertising industry worldwide.