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Ubex project – a global, decentralized exchange of programmatic advertising based on neural networks and smart contracts. The mission of Ubex is to create a global advertising ecosystem with a high level of mutual trust and maximum efficiency.
Advertisers can automatically purchase ad slots using the Ubex system. Payment is made upon fulfillment of targeted actions by users. Procurement of advertising takes place in real time using programmatic technology on the basis of neural networks with the application of smart contracts.
Advantages of Ubex in comparison with other advertising exchanges
Neural networks maximize purchasing efficiency.
At the heart of Ubex’s advertising purchasing algorithms, lie neural networks that process information about each visitor to the member networks’ websites. The neural networks evaluate the interests of users, calculate the likelihood of targeted actions for all advertiser offers, and choose the most suitable advertisement.
Thanks to this, member network website visitors see only those ads that are maximally con ned to their interests, and which would convince them to fulfill the target action with maximum probability. Thus, Ubex maximizes the targeting of advertising and the economic efficiency for advertisers.
Blockchain-based smart contracts minimize participants’ risks.
Ubex aims to solve the problem of low confidence in the purchase of digital advertising. Smart contracts allow for making the relationship of advertisers and publishers (owners of ad slots on sites) as transparent and fair as possible, as well as minimizing the risks for all parties. By applying such an approach, Ubex allows passage from the traditional pay per click scheme to the model of payment for targeted actions, the most fair and interesting model for advertisers.
Our team consists of high-level professionals with extensive experience in areas of marketing, neural networks and blockchain. We perfectly know and understand all the advantages of these technologies, which we are able to apply effectively in order to achieve the maximum result. The infrastructure developed by us will allow us to take the process of buying advertising and its economic efficiency to a new level.
The Ubex advertising exchange will be located at www.ubex.com and it will have a convenient interface that will work with the exchange services from PCs, tablets and mobile devices. The two main sections for advertisers and publishers will be presented on the website, the principles of interaction with which are described below.
Ubex for Advertisers
Advertisers can set up and run an ad campaign in a few clicks. Tasks that required an entire team of digital marketers can now be taken over by Ubex algorithms.
Ubex for Publishers
Publishers can quickly and conveniently connect their advertising slot to the Ubex advertising platform and start earning as soon as the tracking add-on accumulates enough data about site traffic for further analysis by the neural networks.
Payment is made only upon the completion of targeted actions specified in the offer. Funds are credited from the amount held in the escrow system of the Ubex crypto financial platform, or from the advertiser’s account at the time indicated in the smart contract (in case of factoring payments for advertisers with high ratings).
The Ubex Platform
The Ubex platform will provide ample opportunities not only to publishers and advertisers, but also to companies that need regression analysis of user data. The system’s neural core, which is responsible for making decisions at all stages of the life cycle of the advertising material, will have an API, access to which can be provided to partner companies.
The behavioral decision-making blockchain allows one to evaluate user data and make a judgment about the perceived interests of the user. This regression estimate can be used not only to display advertising materials, but for other purposes as well. The API will provide an opportunity to retrieve a list of expected categories with an estimate for each based on a query with user data.
Training the system core to obtain relevant and accurate forecasts is a laborious process. In this regard, the platform will provide the ability of adding statistical data to the site user’s actions, which can be used as a training sample for the system’s core. The site owners who provided data will receive a reward proportional to the contribution of the data provided for training the system core. These actions are similar to mining, when users are rewarded for labor-intensive work (providing statistical data for the formation of a training sample).
The Ubex Wallet
The UBEX Token will act as a payment unit on the Ubex platform. The need for a Token is based on the need to credit funds from advertisers’ accounts for the displays of advertising materials that they have bought. Basic cryptocurrencies do not allow the crediting of funds from third party accounts even if one has permission from the third parties. The Token allows for setting quotas (allowances) to a specific address within which the owner of the address can use the funds available on the account. Crediting is possible only on condition that the account holder has established the size of the quota and only from the address to which the quota is issued, otherwise the funds cannot be credited.
In addition, as mentioned in the previous section, the Ubex platform will enable the owners of websites, who are providing statistical data for training of the system core, to receive UBEX Tokens as a reward for their actions (similar to mining). 5% of the income from all Ubex transactions will be distributed to the data providers. Using a proprietary Token allows a smart contract, that allows such actions, to be written. The use of cryptocurrency does not directly provide such opportunities. We call this function Ubex Data Mining (UDM).
The Ubex platform will allow the input of Tokens into the system and their output for a wide range of crypto and at currencies. The exchange rates will be determined by the needs of the market and based on the trade data of the UBEX Token.
UBEX TOKEN ECONOMICS
The Ubex team will generate an ERC-20 standard UBEX TOKEN (UBEX) via an Ethereum Smart Contract. All wallets supporting Ether, including MyEtherWallet, MetaMask, Parity, Mist, imToken and the Ethereum Wallet support ERC-20 compliant tokens.
Smart contracts for all token sales will undergo independent third party audits from credible companies before launch to ensure the security and integrity of the code.
The UBEX Token is not a security or a utility token. Based on the conclusion of our legal partner, ММЕ legal, UBEX Tokens are determined to be payment-tokens currently used in the https://app.ubex.com application as a unit of calculation between advertisers and publishers for advertising services rendered.
Full compliance with SEC and FINMA is observed. Ubex AI AG is registered in Switzerland. The company’s headquarters are located at Crypto Valley Labs “The Block”, Dammstrasse 16, 6300 Zug, Switzerland.
Token Sale Parameters
Dates: 05/21/2018 14:00GMT – 08/13/2018 14:00GMT
Token Standard: Ethereum ERC20
Soft Cap: 4,000 ETH
Hard Cap: 24,000 ETH
Cost of 1 UBEX Token: 0.00001 ETH
Min/Max Personal Cap: 0.01 ETH (or equivalent) / no limit
Purchase methods accepted: BTC, ETH, LTC
Know Your Customer (KYC): yes. To receive the acquired UBEX Tokens onto personal Ethereum wallets, every participant must provide their personal information at any time starting from the first day of the Ubex Token Sale.
To participate in the Token Sale, please register at https://tokensale.ubex.com