Democratise loyalty rewords using blockchain. Gabro ICO rating – not rated.
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PRE ICO Dates : 01/06/18 – 30/07/18
1 546 335
Rank in IN – 270431,Rank in TR – 124844,Rank in RU – 904436
About Gabro ICO (token sale)
In Gabrotech, we have a vision to disrupt the loyalty rewards market and hand back the control of rewards rules to the public. Our open-loop decentralized ecosystem Gabro aims to provide consumers with the ability for instant redemption and manage multiple loyalty point and exchange them freely on a single blockchain enabled platform.
Under this new “open loop” decentralised scheme, merchants could ask Gabro to issue their own branded Merchant Token only to their target segments, thereby creating a much higher possibility of customers using them. Loyalty operation costs would be much lower for the merchant than if they set up their own system. Merchants also bene t from increased sales resulting from greater customer loyalty and stickiness, with added insights from using our O2O analytics platform.
The institutional buyers (e.g. credit card companies) bene t from a reduction of balance sheet “liability” as there are now many more redemption options in addition to just air miles. Furthermore, no single LPO can dictate the price of the reward points. As a result, utilisation of our Gabro token would be much higher and fewer “accruals” need to be made.
Loyalty program operators
The LPOs bene t from lower customer acquisition costs with this larger open loop system. Rather than spending time sourcing offers from merchants who are already overwhelmed with many LPOs lining up to promote them, they can focus on analysing their members to encourage repeat purchases. Joining the Gabro platform provides them with an effective 1:1 digital marketing channel that no longer makes the activity a “me-too” proposition without pertinent strategy.
Customers enjoy the convenience of managing (e.g. storing, sending, receiving, earning and burning) over 20 different reward points securely at their fingertips. Not only would Gabro members be spared the confusion of remembering different conversion rates and rules (e.g. black out date or expiry), they also avoid costs arising from conversion fees and various other “cash + points” options. Customers can redeem a full flight or hotel night much more easily with the usage of idle reward points from one program to top up another.
Even when not needing to redeem points, the Gabro members can take advantage of the upsurge in prices for the Gabro utility token as our scheme expands globally. So rather than keeping air miles (which do not earn interest) and taking the risk that unredeemed miles could be purged, Gabro members now have a choice to switch to other digital assets, use their Gabro prepaid card to spend on over 30 million merchants worldwide or withdraw cash from the ATM.