An open platform for video monetization. ‘YouTube on the Blockchain’. Ethereum + BitTorrent = No more ads.. POP Network ICO rating – not rated.
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PRE ICO Dates : 25/06/18 – 09/09/18
Rank in RU – 409723, Rank in UA – 132828
About POP Network ICO (token sale)
The POP Network is a decentralized approach to monetized video distribution using direct micropayments and token incentives instead of relying on advertising and paid subscriptions. The result is a system where Creators form direct relationships with their consumers, are liberated creatively and get economically rewarded in a fair, transparent manner. This new system gives Viewers more choice by making long-tail content economically viable, allows deeper connections with Creators to form, and ensures the people making up the network share in the tokenized value they create rather than having that value funneled to massive, centralized corporations. In the same way, Bitcoin, peer-to-peer electronic cash, forces a profound re-examination of the modern financial system, The POP Network is a tectonic shift in how humans create, distribute, and consume media. The POP Network is not simply competition to existing models but rather an entirely new ecosystem.
Changing the Status Quo
What if video distribution followed the macro pattern of society as we move to everything on-demand and a la carte? Uber. Airbnb. Amazon.
The POP Network Foundation proposes an alternative media monetization method centered around peer-to-peer micropayments and token incentives to encourage creation, sharing, and consumption of video driven by direct relationships between Creator and Viewer.
To create a network consistent with the Foundation’s vision, it may be necessary to employ various entities to handle building and operating components of the network. PopChest, Inc. (the “platform operator”) is currently charged with building the first working video streaming site atop the network entitled PopChest.com.
As the Satoshi Client is to Bitcoin, PopChest.com is to The POP Network. Whereas PopChest.com is meant to be a gentle, curated introduction to the concept of video distribution unburdened by advertising or subscriptions, The POP Network is intended to be an open platform for monetizing video in the same way that Bitcoin is an open platform for transferring value. Anyone should be able to participate on their own terms without a burdensome level of third-party approval or interference.
Rather than surrendering to predictable content constructed and reconstructed for the purpose of mass manipulation perpetuated by legacy advertising and subscription regimes, the new economy of The POP Network may allow infinite niche communities centered around common interests to arise.
With the rapid adoption of ad-blockers and native ad-free browsers like Brave, the public has clearly shown its disdain for the commercial web status quo. And, as viewership of highly watched shows like Game of Thrones continue to break piracy records, audiences are clamoring for alternatives to onerous terms imposed by subscriptions.
In legacy parlance, one element of The POP Network is defined as TVOD/EST: Transactional Video On Demand, Electronic Sell Through. TVOD/EST is where a transactional fee is paid for unlimited access to a specifically requested video. In comparison, YouTube can be seen as AVOD (advertising-supported video on demand) while Netflix is SVOD (subscription video on demand).
As for existing TVOD/EST, the dominant players are iTunes and Amazon Instant Video. Neither platform has shown much enduring interest12 in fairly monetizing the short-form video content which dominates the web. Credit card fees for such low-value material make it difficult for this market to even exist let alone be sustainable. With the advent of blockchain technology, it is now possible to effectively monetize on a true micropayment level and create an entirely new market that has never been properly served. The POP Network could end up inventing a new category: MTVOD (microtransaction video on demand).
And, even for lengthier pieces, the months-long process to get accepted on platforms like Netflix is lined with gatekeepers, middlemen, and can be very expensive13. Independents are typically shut out in favor of big studio players. This powerful market signal disincentivizes much original creativity and insures a march to rehashed themes, sequels, and general middle-of-the-road fare.