ARFREYR aims to enhance your online shopping experience with Augmented Reality. ARFREYR ICO rating – 67


Ended ICO : 01/12/18 – 31/01/19

ICO rating
Business: 15/20 Product: 3/5 WP: 6/10 
Roadmap: 6/10 Legal: 1/5 ICO terms: 2/5 
Team: 15/20 Token applying: 3/5 Promotion: 16/20 
web site ARFREYR
web site ARFREYR
web site ARFREYR
web site ARFREYR
ICO Traffic Rank by Alexa
900 416
Rank by country:
Rank in BD – 39818, Rank in ID – 156661, Rank in RU – 505441

About ARFREYR ICO (token sale)

Since e-commerce is a vast field which deals with supply chain management, order processing, customer support so on and so forth… We wanted to bring Augmented Reality, into M commerce and bring in revolution. The best part about ARFREYR is that we strongly believe that crypto is the future and customers can choose to buy products in our store either with Fiat or any supported cryptocurrency (Use FRY for better discounts)

We built and launched “PinTrip” on AppStore just to tap into AR’s potential as it was in its nascent stages back then, this helped us get versatile with AR. We then started building an eCommerce store which would have all its merchandise showcased using AR and our customers can then have a real life like experience for any product not limited to clothing that they wish to purchase on our store. We also started building a POC to leverage blockchain for our supply chain management

Augmented Reality (AR) comes in various forms, such as smartphones and smart glasses. Those are further segmented into consumer and enterprise uses. A But the point along that spectrum that’s gained the most traction is consumer-geared mobile AR, utilizing the smartphones we all carry.

Apple’s ARkit and Google’s ARCore have democratized mobile AR with app- building tools, while Pokémon Go and Snapchat put it on the map with mainstream- friendly AR features. Though these apps aren’t “true AR,” it doesn’t matter: they’ve done AR a favor by supplying its gateway drug.

These early AR apps have also done the industry a favor by beginning to validate product and revenue models. What AR features do consumers want to use? And what will they pay for? Pokémon Go and Snapchat have already begun to answer these and other strategic questions.

Pokémon Go for example drove almost $1 billion in revenue in the second half of 2016 alone. It did this through in-app purchases and brand-collaborations to drive local offline commerce. These are a just a few of many potential business models that will develop and drive mobile AR revenues.

Meanwhile, giants like Amazon, IKEA and BMW are pursuing AR strategies and likewise teaching us important lessons. For example, should AR live within standalone apps or be incubated as a feature within already-established apps? And what should AR features be called to attract mainstream users?

In terms of market size, consumer AR revenues to grow from $975 million in 2016 to $14.02 billion in 2021. Until 2021, most of that revenue will come from mobile AR apps, as smart glasses aren’t yet viable for consumer markets due to cost and style. Market Watch estimates that the AR market will increase from USD 2.6 billion in 2016 to 80.8 billion by 2022

However, as with any new technology that enables brands to connect with customers, AR must remain relevant to consumers’ needs and interests while anticipating and keeping pace with new developments.

The best way to answer these questions is to examine today’s best practices, historical lessons and market trajectory. This report sets out to do that by surveying the landscape, and uncovering product and revenue strategies for anyone interested in tapping the mobile AR opportunity.


The ARFREYR platform provides businesses with a single access point solution to sell on multiple e-commerce platforms. Getting aboard on ARFREYR takes six simple steps:
1. Registration on
2. Linking marketplace accounts to the ARFREYR account
3. Adding product information and images as required
4. Specifying payment and delivery terms, conditions of returns. These will be used as default account settings,
5. ARFREYR automatically places all added or selected products onto the Platform.
6. After downloading the ARFREYR app, all the data is added to the merchant’s ARFREYR account. Upon completing ARFREYR account setup, merchants will have immediate access to their accounts which is connected to CRM and supply chain system of ARFREYR Platform.