Joy ICO details and rating



ICO The Joy Visit The Joy ICO site

Active ICO : 20/01/19 – 01/05/19

ICO rating
Business: 18/20 Product: 3/5 WP: 9/10 
Roadmap: 7/10 Legal: 2/5 ICO terms: 4/5 
Team: 17/20 Token applying: 3/5 Promotion: 13/20 
web site The Joy
web site The Joy
web site The Joy
web site The Joy
web site The Joy
web site The Joy
web site The Joy
ICO Traffic Rank by Alexa
1 400 733
Rank by country:
Rank in IN – 154849, Rank in UA – 233837, Rank in RU – 868483

About The Joy ICO (token sale)

The Joy ICO – is the first ecosystem for the consumers and providers of wellness and beauty treatments. Using the services of The Joy, one can book the arrival of the practitioner to any place (your home, your workplace or the hotel) as well as make an appointment in a beauty salon or spa. The Joy ICO provides freelancers and salons with orders, while consumers on the other hand get high quality beauty services at a time and place that is suitable for them. Advertisers can place targeted offline and online advertisements, and companies can arrange promotional campaigns and get big data statistics within the platform.

The main goals of The Joy ICO are to:

  • help every single customer have a convenient, profitable way of ordering wellness and beauty services;
  • make logistics and financial planning simpler and cheaper for every practitioner and salon owner; increase brand awareness and business efficiency along with providing new marketing channels;
  • provide access to an innovative advertising platform and increase one’s sales with The Joy ICO.

What exactly does The Joy ICO offer to the participants of the platform?

Beneficial cooperation. For both practitioners and salons, cooperation with The Joy is beneficial, because The Joy ICO takes over marketing, logistics costs, spendings on planning and provides IT solutions free of charge for practitioners and salons. Thus, The Joy ICO helps to increase revenues and optimize costs for practitioners and salons, which leads to more affordable prices for the customers. In addition, The Joy gives the opportunity to participate in free workshops and other events for practitioners and salon owners.

Blockchain rating storage. By using Ethereum smart contracts all ratings on The Joy ICO will be fixed in the Ethereum blockchain, which will be a guarantee that no one will be able to delete or edit them in the future.

Unique bonus program. The Joy ICO provides loyalty and referral programs based on tokens, as well as monthly prizes for active clients and practitioners. In addition, a bounty program will be offered to customers, in the framework of which they would be able to receive tokens by sharing a picture, relevant to The Joy ICO in social media after every order. Such bounty program will allow to reward the customers for loyalty and create more organic advertising because of the social connections with the users and their followers, thereby increasing The Joy’s conversion rates.

Offline and online advertisement. Our service partners will be able to pay for online and offline advertisements exclusively using tokens. Also, an offline advertisement on the practitioners’ t-shirts, coats, bikes and cars will be available for sale. In addition, online advertisement in company’s corporate blogs and social networks will be offered.

Promotional campaigns. The partners of The Joy will be able to organize promotional campaigns on the platform. During promotional campaigns practitioners will distribute samples, gift certificates, and other commercial advertising materials from the partner to their customers. Other examples can be usage of advertising products during the training for practitioners and other events organized or held by The Joy.

Big Data. The Joy ICO will process and sell targeted statistical information on actual trends within the platform.


The Joy ICO platform operates based on Joycoins. Joycoins are a special method of payment and rewards that will be used within the service. The Joy operates in the real economy, so the demand for Joycoins depends on the company’s core KPIs: number of orders, number of clients, number of practitioners, demand for advertising etc. Token emission is limited and occurs only once. Increasing the audience of users and The Joy’s geographical expansion will lead to increased interest from advertisers and increased circulation of Joycoins within the ecosystem. This will increase the number of transactions and payments for services with tokens. As a result, there will be increased demand for Joycoins at later stages, therefore supporting the project at the ICO stage is more profitable than buying tokens later on.

Joycoins can be used and received in the following ways:

Payment for services. When paying for services with tokens, the rate will be 10-20% more profitable than the average exchange rate of the token to the local currency. Thus, token payment will be more profitable than payment by fiat, and token holders who supported the project at the ICO stage will receive real privileges.

Discount System. Token holders will be able to get discounts on services, depending on the number of tokens they have on their account. The discount for the holders of the tokens can reach 99.99%.