East2 aims to disrupt and change the long-standing, airline frequent flyer loyalty model using blockchain and digital loyalty tokens (EDOS). East2 EDOS ICO rating – not rated.
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PRE ICO Dates : 01/02/19 – 31/03/19
About East2 EDOS ICO (token sale)
A growing conflict is the inability for travellers to easily redeem their points for their preferred travel rewards, as airlines have had to prioritise profitability initiatives in an increasingly competitive market.
East2 ICO Solution:
The decentralised marketplace transforms travel services, powered by EDOS and superior data: traveller-focused with flexible, dynamic, and intelligent booking experiences.
FOR AIRLINES THIS MEANS:
- Growing conflict between loyalty recognition and value delivery.
- Growing redemption liabilities.
- Diminishing traveller loyalty to the brand.
- High and increasing administration/operational costs.
- Barriers to accessing additional ancillary revenue streams.
FOR TRAVELLERS THIS MEANS:
- Poor and fragmented booking experience.
- Expectations not being met and perceived value diminished.
- Not feeling central to the booking process as is seen in other leading consumer-facing industries.
East2’s ICO blockchain-based Air Loyalty Plus program addresses critical issues for airlines and their loyal Flyers by capitalising on the benefits and flexibility that digital tokens offers over the current points/miles based programs.
It should also be noted that our Air Loyalty Plus booking process can operate totally independently to an airlines loyalty program as bonus tokens in this program are generated and distributed through smart contracts and need not be associated with a loyalty program.
The program offers a modular structure based on a dual token model, which can be used by airlines to offer a new loyalty experience for travellers:
- EDOS – Air Loyalty Plus Tokens.
- EDOS self-brand – Airline Tokens.
EDOS self-brand airline tokens are issued under an airlines unique digital token code and can be used within their own eco-system for their travellers to buy flights and travel-related goods and services. EDOS self-brand airline tokens will be EDOS “Service Issued Tokens” that ensures the credentials of all EDOS self-brand tokens are compliant and can also operate within the EDOS and other EDOS self-brand token eco-systems.
East2’s ICO Air Loyalty Plus platform manages all the underlying technology for the airline, allowing airline clients to self-manage their preferred suppliers and flyers within their new eco-system through East2’s E2DX (digital token exchange).
Airlines have the option to utilise EDOS as their award tokens. For this option East2 ICO can manage the loyalty needs on behalf of the airline and within the East2 and/or airline eco- system of suppliers.
East2 ICO Sale Structure
East2’s ICO aim is to raise US$16 million through this EDOS token sale. Payment will be made using FIAT or Ethereum (ETH) where 1 EDOS is worth 0.0000238ETH. For FIAT payments the value applied will be determined using the value from Coin Market Cap exchange on the day the transaction is received.
The EDOS Sale will have a soft cap of US$2 million and hard cap of US$16 million or 2.4 billion EDOS whichever is achieved first.
EDOS will be built on ERC20 standard tokens with a fixed supply of 4 billion tokens. 60% (2.4 billion) of these EDOS are offered for sale over three stages.