AMARK is an attention-based marketing ecosystem that employs blockchain & cryptocurrency to maintain privacy. AMARK ICO rating – not rated.
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PRE ICO Dates : 05/03/19 – 05/04/19
About AMARK ICO (token sale)
AMARK ICO is a platform that solves three key problems:
Local marketing inefficiency from the inability to capture customer attention
The need to collect personal data by marketing solutions
Poor consumer and merchant adoption of cryptocurrency
Efficient Local Marketing
AMARK ICO began development in 2017 with the goal of improving local marketing efficiency through the application of attention resource economics and consumer preference indexing. Attention resource economics properly treats attention as a finite resource and when applied to local marketing, allows businesses to capture verifiable consumer attention by offering direct compensation for it. AMARK ICO uses marketing response data to understand consumer preferences and accurately measure the value of individual consumer attention. Consumers are delivered targeted advertising through AMARK ICO and compensated for their attention to these offers at a rate that corresponds to their expected future purchases at aligned businesses. AMARK ICO local marketing efficiency improvements are realized through achieving verifiable attention, improved attention quality, data-based consumer targeting and effective distribution.
Blockchain – Ending Personal Data Collection
The consumer pushback against intrusive data collection and resulting governmental privacy regulations created a need for data-based marketing solutions that ensure consumer privacy. In response, AMARK ICO adopted blockchain and cryptocurrency as tools to eliminate ANY need for the collection of personally identifiable information. AMARK ICO uses public blockchain data, overlaid with merchant data, to identify consumer preferences, understand local trends and set a value for consumer attention.
Marketing offers and attention data profiles are linked only to blockchain wallet addresses rather than to consumers. Cryptocurrency is the ONLY viable way to privately compensate a consumer for their attention as other digital payment methods expose the identity of the payee. If an individual consumer receiving an attention payment was identifiable via the payment method, then all response and preference data could be easily tied back to that individual, thereby compromising the individual’s data privacy.
AMARK has adopted General Retail Currency [ XRC ] to facilitate private attention payments to consumers. XRC can be used to purchase goods and services at any AMARK participating business.