Decentralizing, democratizing and tokenizing the largest gig economy ever. Gemstra ICO rating – not rated.
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PRE ICO Dates : 15/04/19 – 30/06/19
About Gemstra ICO (token sale)
Gemstra ICO connects Businesses with a growing number of Influencers & Key Opinion Leaders (KOLs) to drive sales. Influencer/KOL Commerce is the intersection of social marketing, social selling, affiliate marketing, and social media. Businesses, especially Brands today, want to empower Influencers & KOLs as proponents. Influencer/KOL marketing is growing rapidly – and Businesses need to pay attention.
Gemstra ICO is a blockchain-enabled ecosystem that allows Businesses to easily build an Influencer/KOL sales channel and allows Influencers & KOLs access to Businesses and Brands.
Background & Opportunity
Influencer/KOL Commerce has been around for a long time. Perhaps the earliest form of social selling was the advent of direct selling in the early 1900’s, when Brands empowered independent representatives (today’s “Influencers” and “Key Opinion Leaders”) to sell their wares door to door, with a focus on one-to-one demonstrations. The model has evolved over time and exponentiated in recent years with the adoption of the Internet. Today’s Influencer/KOL Commerce Market consists of direct Influencers, social Influencers/KOLs, social media influencers/KOLs, affiliates, bloggers, and many more individuals or groups that wield social influence. Statistics gather only track estimated payments made to known social media influencers/KOLs.
Gemstra ICO Solution
We give Businesses a way to connect with Influencers/KOLs to drive sales.
We’ve developed an easy-to-use protocol for Businesses to build an Influencer/KOL channel on. We have developed multiple Modules that are publicly accessible in the ecosystem. The ASTRA Infrastructure is a platform for Influencers/KOLs, Businesses, and Brands to transact.
By tokenizing ASTRA with the GEMS Token, Gemstra ICO reduces friction in transaction with a fungible payment token. GEMS is a DRC-20 token that serves as the most cost-effective method of exchanging and storing value. GEMS is the default method of reward and compensation to Influencers/KOLs. Businesses and Brands purchase GEMS to engage Influencers/KOLs. Most importantly, GEMS provide a governance framework for the Gemstra ICO ecosystem. Influencers/KOLs and Brands stake GEMS with Businesses to gain rights / permissions to engage. GEMS will also be needed to stake for access to Modules. GEMS allow for better management and control of staking pools across the ecosystem.
Use of Funds
Gemstra ICO will use funds predominantly to grow sales volume throughout the ecosystem over time. Marketing and business development will account for 38% of funds deployed. In the first two years, marketing activities will be focused on Influencer/KOL growth for Boutiques Marketplace. In the third year, marketing activities will shift significantly to Business growth by inviting existing retailers to integrate with the ASTRA Platform. Software development is the second area of expenditure representing 22% of funds deployed. (See below a chart describing use of funds.)