Insights is automating the data brokerage industry via blockchain technology and smart contracts.
Ended ICO : 28/01/18 – 21/02/18
Insights is automating the data brokerage industry via blockchain technology and smart contracts. Users securely own, manage, and monetize their data with the Insights Wallet. Data Brokerage corporations are generating $200 Billion a year in revenue. The Insights Network will transfer that wealth from corporation to consumer over the next ten years.
Recent advances in decentralized storage, digital currencies, and smart contracts enable us to create a decentralized, incentivized platform for conducting marketing research and securely storing consumer data. Organizations will be able to use our platform to make requests for data from precisely defined populations amongst members of the Insights Network. Insights Network users, not data brokers, would sell their data. By using smart contracts, which execute transactions between anonymous parties, users would be able to sell their data without disclosing their identity, only broad demographic information. We believe that by allowing participants to profit from their participation organizations will acquire data that is both more relevant and more actionable. At the same time, profits currently going to data brokers will instead go to the rightful owners of the data, the consumers.
Primarily, we are serving two types of users: those who request data, which we call requesters, and those who provide it, which we call providers. Requesters are typically organizations, but anyone can buy Insights tokens and use them to submit a request for data to the Insights Network. Providers are users who comply with a data request by providing data; the ones who fit a data requests’ target demographic are compensated for their data in Insights (INS) tokens.