CROMhub is a service that will work together with and alongside existing tracking platforms. CromHub ICO rating – not rated.
|Visit CromHub ICO site
Ended ICO : 17/11/17 – 14/12/17
About CromHub ICO (token sale)
“What if you could pay for a CPA sale instantly with Bitcoin?” This question was in the mind of our founding team already as early as 2015. Back then, they worked on different projects in different positions in different companies, but all in the performance marketing industry. They knew each other already, discussed the flaws of the existing pre-dominant settlement process in performance marketing and played with ideas and scenarios of marrying blockchain technology to marketing somehow. With the advent of Ethereum a potential realization of this idea became more realistic. Key members of the team have experience in designing and implementing a “traditional” campaign management and tracking platform. This platform is live and is generating 7-digit revenues. It entails a full-blown tracking system, campaign management, traffic shaping and fraud management modules, extensive API-capabilities and an inherent business intelligence system. In late 2016 therefore, work began on first prototypes of smart contracts managing performance marketing tracking and settlements. The project is now at a stage that requires substantial scaling of investment, hence the proposal of an ICO to fund the acceleration of development
At this point, the total addressable market is being defined as the “Performance Marketing Ecosystem”. With CROM, we propose to handle all CPx events which are further down the value chain than clicks. This can be Costper-Lead, -per-Sale, -per-Order, -per Install, and similar. This particular market is estimated at $6.8bln by 20201 . Going forward CROM will handle also CPC and CPV models, potentially even CPM. This market is much bigger; being estimated well beyond $500bln2 . While the business model will immediately work, technological advances must be made in the blockchain technology to handle such large amounts of transactions.
CROMhub will be built upon Ethereum. Ethereum was designed with the explicit goal of doing more than just creating and recording transfers of a blockchain network’s native token. Instead, it can be thought of as a generalized blockchain technology with a built-in Turing-complete programming language. The language enables anyone to write programs with custom transaction formats and state transition functions, essentially specifying whichever rules they want that can then be uploaded to the blockchain, and the blockchain will automatically interpret the rules for them. The generalized technology has enabled what are known as “smart contracts”, which are computer programs that directly control digital assets (e.g. token, domain names, IDs, etc) and can be used to encode protocols on the blockchain. Contracts have their own addresses and own digital assets. A contract that owns digital assets can only send the asset to another party via the rules defined in the contract’s code, and this transfer of digital assets is visible to every party in the network. In Ethereum, smart contracts can accept and store Ether and data, and can send that Ether to other accounts or smart contracts. Smart contracts can serve many different functions because they can encode and enforce complex issuance rules and automated incentive structures for cryptocurrencies, digital financial contracts, escrows, multi-party protocols (e.g. auctions), and more. As a result, using smart contracts on the Ethereum blockchain is currently the industry standard for issuing custom digital assets. The advanced features and active ecosystem of Ethereum make it a natural fit for the CROM project.