ICO listing: ALAX ICO



Active ICO : 17/04/18 – 23/04/18

ALAX is a Mobile Game Distribution Platform based on blockchain technology

ALAX is a Mobile Game Distribution Platform based on blockchain technology with the intention of bringing fresh air to the gaming industry around the world. DECENT and Dragonfly join forces to bring games to everyone including people that are unbanked (over 2 billion according to Findex) but have access to cash and 3G/LTE smartphones. Their aim is to provide a platform for content creators and gamers alike.

Customers will be able to access the ALAX Store using an application built using DECENT’s library that will provide blockchain functionality. While content providers will have access to the ALAX Android SDK allowing them to include a range of features such as in-app purchases, rewards and more. Hence, consistency is secured across all the applications utilizing ALAX.

During the TGE ALAX will generate ALX tokens. These tokens can be then exchanged for ALA tokens, which can be used in the ALAX store. They will be offered to end users via internal exchange or using an existing reseller network of brick and mortar stores and mobile operators.

ALAX’s four architectural layers manage all of these tasks. The transaction layer is responsible for managing all blockchain transactions between clients, publishers and the ALAX Store. The data layer stores all the content securely and reliably, while the ALAX Store itself provides the basic business logic on top of the data and transaction layers managing entities available in ALAX. The final layer, the application layer, is an interface for gamers and game developers.

The ALAX Blockchain Game Platform for Emerging Markets

ALAX is a project with an intention to bring fresh air to the Gaming Industry around the world.

The purpose is to develop and support Mobile Game Distribution Platform in emerging markets. ALAX is a Joint Venture  of DECENT and Dragonfly.

About Dragonfly

Dragonfly is a distribution platform for apps and games, committed to serving the global community with a special focus in emerging markets (2.5 billion and growing). It was established in 2006 launching a Push news platform for mobile users, later on advancing into mobile gaming development and operations. In 2012 Dragonfly sets up offices in Shanghai, Beijing, Shenzhen and Taipei to keep up with the demand for its products. From 2014 up to 2016 it launched PayPal payment in more than 70 countries and expanded to other parts of Asia, as well as South America and Africa. They’ve pioneered an integrated mobile gaming application marketplace which now reaches more than 100 Million Active Users worldwide. Today it maintains consumer reach and steady growth with conveniently pre-installed mobile marketplaces on their channel partners’ devices. (Vivo, Oppo, Huawei, Gionee, True, Jio, MMX, Advan, Mito and more.)


DECENT has created an innovative and customizable adaptation of blockchain technology, called DCore. Their blockchain takes advantage of the Delegated Proof of Stake algorithm for fast, energy efficient transactions with native protocols for file sharing and decentralized storage rewards. This functionality, plus the strong cryptography and trustless transactions native to blockchains, will allow DCore to revolutionize the way digital items are exchanged worldwide. DCore is an open source solution for companies looking to fast-track their own blockchain-based ideas.

Token Generation Event

ALX are going to be generated during the ALAX Token Generation Event (TGE). The TGE hard cap is set to 30’000 ETH. 30% of the total number of ALX are going to be available during the ALAX TGE. This corresponds to 300’000’000 ALX. The initial ALX value is: 1 ETH = 10’000 ALX.

Solely ETH value is determinant.

Start of the TGE is planned for Tuesday 17 April 2018, 10:30AM UTC.

The duration of the ALAX TGE is 6 days. This means that the TGE ends on Monday, 23 April 2018 at 10:30AM UTC. No ALAX TGE contributions are going to be accepted after this date. The ALAX TGE is made up of 2 rounds. First round is going to last from the beginning of the ALAX TGE until 165’000’000 ALX are distributed. There is a 10% bonus for the first 150’000’000 ALX in this round.

Second round starts after the first 165’000’000 ALX are distributed. There are 135’000’000 ALX dedicated to this round.

In case not all ALX tokens are generated during the ALAX TGE, they are going to be distributed to the existing TGE participants according to their stakes. No tokens will be burned.