C3C is a revolutionary protocol for replacing the advertising-driven business model of online media.
It will achieve this by establishing a decentralized platform with three pillars:
1) Consumers reward content creators directly, as simply as giving a Facebook Like;
2) Consumers own their personal data and earn rewards by deliberately sharing personal data with advertisers;
3) Advertisers reach, interact with, and reward their target customers directly.
iTrue’s blockchain-as-a-service platform enables applications to integrate authentication independent of passwords, gadgets and plastic cards — all through microservices as building blocks. But that is just one part of iTrue.
iTrue (ITU) token brings together individual and business users into a single ecosystem with unlimited opportunities for scalability, under a decentralized platform for identification and data storage.