Bitpanda (previously known as Coinmal) is one of the easiest ways to enter the cryptocurrency space. They are primarily focused on the European markets, competing with Bitstamp and CoinCorner.
Bitpanda is owned by Coinimal GmbH, an Austrian company. Their website claims they were “in coordination with the local authorities”, but no specific licensing is provided. That being the case there haven’t been much complaints about Bitpanda’s honesty, since its inception in 2014. This is generally a good enough sign, as regulation for the crypto space is at various stages in different countries (none in most). Bitpanda is aimed towards newcomers to the world of cryptocurrencies.
They offer a transaction time lower than two minutes, which may attract somebody who is unfamiliar to the cryptocurrency space, but is by no means suitable for active trading.
There hasn’t been a major hack on Bitpanda yet. There have been some reports from users, whose accounts have been compromised, but this has been due to their own lack of care.