Toyota’s ENS domain name “toyota.eth” was recently sold for 20 ETH, which is around ¥3.8M or $25,800. The NFT purchaser is not the Toyota Company but someone else named sunnybay_eth.
The domain name NFTs has become quite a popular and profitable purchase on the OpenSea marketplace.
ENS or Ethereum Name Service is a domain name provider on the Ethereum blockchain that replaces machine-readable addresses with single human-readable names, making it easier for individuals to do transactions. These domains give ownership for only one year, after that the owners have to renew or list for auction on the marketplace.
For many months, these NFTs have been charting on the Stats for accumulating the highest sales, even surpassing BAYC at some point.